Still few shopping online in Bulgaria and Romania

Largest increase in the last 10 years recorded in Estonia (+51%)

20 April, 18:10

    (ANSA) - BELGRADE, APRIL 20 - Only 22% of Bulgarians aged 16 to 74 and 23% of Romanians shopped online in 2019, the lowest percentage among European Union members, new data from Eurostat show. Eurostat said that 60% of people in the European Union aged 16 to 74 shopped online during the year prior to the 2019 survey, compared with 56% in the 2018 survey, Eurostat said.

    Compared with 2009, the share of online shoppers had almost doubled, the EU statistical office underlined.

    The highest increase in online shopping over the last 10 years was observed in Estonia, with the share of online shoppers up 51%, from 17% in 2009 to 68% in 2019. "During the current coronavirus pandemic, with high streets in lockdown and consumers under social distancing restrictions, e-commerce can be expected to grow further," Eurostat said.

    Among the countries in Central- and Eastern Europe with the highest share of people shopping online, Germany (79%), followed by Estonia (68%), Czechia (64%), Austria (62%), Slovakia (60%).

    Below the EU average, Slovenia (56%), Poland (54%), Hungary (49%), Lithuania (48%), Latvia (47%), Croatia (45%), and Greece (39%). (ANSA).

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