Fashion: ethical brand Cangiari, from Calabria to Israel

fashion for social change, at Tel Aviv's Beit Ha'ir Museum

30 October, 16:32

(ANSAmed) - TEL AVIV, OCTOBER 30 - An exhibition called 'manoAmano' (handTohand), on fashion as a tool for social change, opened yesterday at Tel Aviv's Beit Ha'ir Museum. Organized by the Italian Cultural Institute, the Italian embassy and Beit Ha'r curator, Ayelet Bitan-Shlonsky, the exhibition focused on Italian fashion brand Cangiari, which was established under the tutorship of entrepreneur Santo Versace to improve the economic status of Calabria, an impoverished, organized crime-ridden region in southern Italy.

The exhibition explored Cangiari's work process, which uses local materials such as yarn and silk, its fabrics hand-woven by craftswomen according to a Calabrese tradition that sinks its roots in the ancient Greek and Byzantine periods, as well as their tools, weaving equipment, and the final product: contemporary high-quality designs, which were shown during Italian Fashion Week. Cangiari, which means 'change' in the Calabrian and Sicilian dialects, was founded in 2009 by the GOEL Cooperative, whose mission it is to combat organized crime in Calabria by promoting sustainable, ethical, ecological and non-violent business practices.

''This is our first ethical brand in the fashion sector,'' GOEL President Vincenzo Linarello said at yesterday's opening. ''This event transmits an extraordinary image of Italy and of the Calabria region,'' added Italian Ambassador Francesco Maria Talo', who also attended. (ANSAmed).

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