Tourism: beginning today, Matera can be visited online

CNR technology, applied to the city's cultural heritage

18 December, 18:13

(ANSAmed) - ROME, DECEMBER 18 - Technology in the service of culture, to stimulate tourism: this is the premise behind Matera, A City Narrated, a project presented at the Italian Geographical Society headquarters on Tuesday.

Beginning today, the city, a candidate for 2019 European Culture Capital, can be visited virtually on or by downloading free iPad, iPod or SmartPhone apps.

The idea behind the project, which is sponsored by the Culture Ministry and the Basilicata Region, is to make the city's cultural heritage accessible to a wide public, thanks to the technology we have all grown accustomed to: a total of 84 videos, 67 sound tracks, nine 3-D reconstructions and five applications, one of them for children. ''Our aim is to add value to the tangible and intangible heritage of the city, helping tourists before, during and after their visit,'' explained project coordinator, Giampiero Perri.

''In this format we tried to provide different narratives of the city. We have one going from the Pleistocene to the present day, and another about the story of the city's traditions, as told by the citizens.'' There are also testimonials from famous people, such as film director Lina Wertmuller, Gillo Dorfles, and late singer/songwriter Lucio Dalla. Tourists visiting the Matera historic center can access a free wi-fi network. The two-and-a-half-year project cost 800,000 euros, with technological assistance from Italy's National Research Institute (CNR).

''Basilicata is an experimental lab,'' said regional council member for social policies, Antonio Giordano. ''Matera in particular has been so from the urbanistic standpoint, and now it will be from the cultural one as well.'' (ANSAmed).


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