Mediterranean media united to promote cultural heritage

25th COMPEAM conference closes in Majorca

14 May, 12:28

    Rome - COPEAM (Conferenza Permanente dell'Audiovisivo Mediterraneo) has concluded its 25th conference in Calviá (Majorca), devoted to the promotion of cultural heritage through the media. Part of activities for the European Year of Cultural Heritage, the conference looked at digital platforms such as Europeana or the website developed by the Biblioteca universitaria Alessandrina on memory within the Arab world as examples of ways in which new technologies can be used to recover and access history, art and culture in the Euro-Mediterranean region. The resonance of the UNESCO campaign #Unite4heritage particularly following attacks on extraordinary monuments in Syria and Iraq has shown the growing commitment of civil society to the protection of the common cultural heritage. Experts illustrated the economic importance of promoting cultural resources, which can become a driver of development and employment. In this context, media have an important role to play in transforming the 'past' into audio-visual content that can speak to the audiences of today and will become the memory of tomorrow. During the 24th COPEAM general assembly members unanimously approved a resolution proposing joint projects to develop radio and television programmes devoted to promoting the material and immaterial cultural heritage. "The Mediterranean boasts the greatest diversity and wealth of culture in the world: this heritage is a strategic advantage for those who, like media professionals, need to be able to produce creativity and narrate complexity," said COPEAM secretary general Claudio Cappon. (ANSAmed).

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