Italian wine and truffles to be at Dubai Expo 2020

Accord signed with trade union for 'democratic luxury'

23 January, 13:37

    ROME - An agreement has been signed to promote Italian wine and truffles ahead of the Dubai Expo 2020.

    Signatories were the Italian truffle academy AIT and the Italian sommeliers' association AIS, in the presence of Foreign Undersecretary Manlio Di Stefano and the head of the Cia-Agricoltori Italiani farmers trade union Dino Scanavino.

    The aim of the agreement was to create an alliance between the world of truffles and that of wine, with strategies for cultural development and territorial marketing. The approach of Dubai Expo 2020, the first in the Arab world, is an invaluable opportunity for the food and wine sector, Di Stefano said.

    The two associations will be delivering the agreement to the foreign ministry and the general commissioner for the Italy section of Dubai Expo 2020, Paolo Glisenti.

    Among the planned initiatives is to create a network of truffle restaurants across Italy with wine as an accompaniment. ''This is an agreement between two similar worlds that represent a 'democratic luxury','' AIT chairman Giuseppe Cristini said, noting that Italy has many types of truffles and wines for various budgets. AIS chief Antonello Maietta said that they are ''two national products that the sommelier worlds can contribute to by telling their history, a union that is born from respect for the environment and the protection of biodiversity.''

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