Prima and UfM promote debate on Euromed agrifood

Online meeting on July 15 to analyze survey on future scenarios

10 July, 15:58

    (ANSAmed) - ROME, 10 LUG - New Challenges, emerging trends and need of transformations: Prima and Union for the Mediterranean promote an online debate on July 15 (17.30 CET) to discuss the results of a survey on the future scenarios of the Euromed Agrifood, as well as concrete solutions and initiatives.

    Innovation, traceability and e-commerce are the key topics, which have been largely acknowledged by survey's interviewees as emerging trends for the future agrifood sector. Interestingly, the pool reveals that social and organizational innovation is considered even more urgent and impactful than technological innovation, which however is interpreted as a driver for the future. Sustainability is another crucial theme that, however, it is not perceived in a consensual and convergent way. While there is a large consensus on the fact that post-Covid scenario will induce business to maintain the focus on transition to sustainable patterns, it is not equally clear whether consumers will give more attention to sustainably produced food, nutritious and healthy products. This divergence might be understood in light of the risk of exacerbated economic gap that many have underlined as a concrete risk to occur also in consumers' choices and the agrifood sector in general. A gap, that seems to be confirmed also when looking at the role and reaction of the SMEs vis-à-vis the bigger companies. For the latter, opinions show that the risk of major financial problems could affect their business less severely. The survey promoted by PRIMA, together with the Italian Secretariat, was meant to understand changes and new dynamics taking place in the agrifood sector and has involved the 19 PRIMA Countries' Representatives and some experts of the region, receiving more than 180 answers, as well as additional notes further commenting and elaborating the different aspects. The debate will see the presence of leading institutions in the sector, such as the European Commission and FAO, joint Research and Innovation Initiatives, such as EIT Food and FACCE JPI, experts from different fields and areas. "We are privileged to partnering with major Institutions, Organizations and Initiatives to collectively promote viable solutions for more sustainable agrifood system for the Mediterranean area" - said Angelo Riccaboni, Chair PRIMA Foundation. "We can induce positive transformations, giving concrete opportunities to farmers, innovators, researchers and SMEs, only through stronger partnerships and interactions". "The ongoing crisis is impacting heavily the Mediterranean at a time when we are preparing for the 25th Anniversary since the Barcelona Declaration launched a new era for dialogue in our region. By partnering on research and innovation, we can reflect together on the future of our region and its path towards sustainable development. For this, it is key to work hand in hand with close stakeholders such as PRIMA", said Nasser Kamel, Secretary General of the Union for the Mediterranean. (ANSA).

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