Jordan: EU initiative has local artists competing in streets

Project launched in a bid to drive up the music movement

12 February, 11:35

    AMMAN - From the backdrop of ancient Amman to busy malls in northern city of Irbid, young Jordanian artists are flocking to showcase their talents thanks to an initiative by the EU delegation to unravel hidden talents in the kingdom.
    The Rise Talent Competition has been launched to bring musicians from their homes to the streets of the kingdom in a bid to drive up the music movement. The project was launched earlier in February and will continue throughout the month to attract largest number possible of talents. In an open message to local community, EU Ambassador to Jordan, Andrea Matteo Fontana, called for "anyone who likes to sing, play an instrument or paint" to reveal themselves through posts on social media, and let the public to be the judge, according to the project Facebook page.
    After sharing their creations online, artists will be assessed on the number of votes, comments and shares generated by their videos and the most popular ones in each category will be selected to enter an official evaluation by a professional jury.
    According to EU officials, the winners will enter specialized training programmes while others can also see their work promoted. In order to enter the competition, submissions must be uploaded on one of Rise Talents' social media pages, accompanied with one of the following hashtags in English or Arabic.

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