Foreign ministry's brochure to promote Italian excellence

From fashion to food, yachting, tourism

13 January, 16:20

    (ANSAmed) - ROME, JANUARY 13 - Italy holds important leadership in areas that are not always valorized. The Italian interior ministry has thought about it by creating a brochure in English that is easy to consult. The brochure promotes abroad Italian excellence by highlighting not only traditional sectors of leadership, but also areas such as research, the cultural and creative industry and tourism. The publication, 'Excellence - Italian Main Industrial Sectors' examines sectors like mechanics, textile, fashion, food and beverages, the industry of tourism, universities, innovation and research.

    The initiative is part of activities of information and training promoted by the foreign ministry in the framework of the Pact for Exports. The brochure starts by stating that Italy ''is not just a cultural superpower and the home of world-renowned fashion brands and exquisite food products'' but is also a world leader in many important sectors: from construction to infrastructure to instrumental goods, planning and pharmaceutical, biomedical and aerospace products.

    ''Italy is not just competitive on global markets - explained in the booklet undersecretary Manlio Di Stefano - but it is also the eighth world economy and the fourth largest in Europe. It ranks second for the manufacturing industry in Europe, after Germany''. And, he continued, ''our country is the second in the world for the wood industry and exports in this sector, with a commercial surplus of 10 billion, preceded only by China. It is the first European country for fashion exports. It produces added value worth 24.2 billion euros between textile, clothing and footwear. Another important Italian excellence is yachting.

    Italy ranks first in the world for the production of superyachts (45.7% of world orders) with 268 boats in construction in 2019 out of a total of 621 at a global level. We are also the first European country for the production of medicines and there are 36 Italian universities among the world's top 1,000. According to the QS World University Rankings, Italy is the seventh country most represented in the world and the third in Europe. Italian universities are steadily rising in the ranking and Italy is the fifth country in the world for academic publications, the brochure said. It also said that 70% of the world's historic heritage is in Italy, the country with the record number of Unesco world heritage sites, or 55. In 2018, 123 million tourists arrived in Italy, with 426 million overnight stays. (ANSA).

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