Tourism: Federviaggio eyes Turkey, Med alliances

Variety of offers, itineraries to relaunch South and East

29 April, 16:45

    The famous 'Konyaalti' beach of Antalya (Turkey) The famous 'Konyaalti' beach of Antalya (Turkey)

    (ANSAmed) - ISTANBUL - Tourists visiting Mediterranean resorts in the next few years are estimated at top 250 million, according to entrepreneurs gathered in Istanbul until Monday for a conference organized by the Cooperation and Friendship Association Italy-Turkey, Isiamed - the Italian institute for Asia and the Mediterranean and the culture and information office of the Turkish embassy in Rome. Such a market will offer a great number of opportunities for Italian and Turkish partnerships in the tourism sector with joint itineraries able to attract a greater number of foreign visitors and prolong their vacation in the Mediterranean area, entrepreneurs attending the event concluded.

    ''In the next few years the Mediterranean will be visited by over 250 million tourists and we will have to attract them by offering innovative packages including two contexts: Turkish and Italian sites which offer different contexts'', Alberto Corti, director of tour operators' association Federviaggi, told ANSAmed. The idea is to attracts tourists from emerging economies like Russia, India, China and Brazil, who can choose to vacation in Turkey, for example, and then visit Italy for 'a week of culture and one at the beach', he said. Such an idea proved successful in the Liguria region, noted Corti, with a growing number of tourists from Russia who spent on average two to three weeks in the region after visiting Turkey.

    Another idea launched at the Istanbul gathering was to create 'Mediterranean' itineraries focusing on Italy and countries on the southern shores of the Mediterranean. ''There shouldn't only be a European itinerary with tours of capitals of the old continent, starting from Paris or Germany, but it is rather necessary to create routes focusing on the beauty of Mediterranean countries'', noted Corti. Italian tour operators are working with their Turkish counterparts on this plan which would ''involve other countries in the area''.

    Tourism in the Med area, said Vincenzo Valenti, who led the Isiamed mission to Istanbul, is changing significantly. 'We need cooperation efforts on the level of quality, with new offers, and quantity', he said. One idea, Valenti concluded, is to re-create maritime connection between Italy and Turkey.


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