Tourism: Israelis love Garda and Tuscany but eye South

Buyers from Israel at Borsa Paestum event discover new resorts

19 November, 11:10

    An image of the 'Borsa Paestum' event An image of the 'Borsa Paestum' event

    (ANSAmed) - PAESTUM, NOVEMBER 19 -Israeli tourists love northern Italy, from Lake Garda to Venice and Verona, but are now eyeing the South, including the port city of Naples, the Gulf islands and archaeological treasures in Pompeii and Paestum. According to 2012 data, 4.387,200 Israelis travelled worldwide and 492,000 visited Italy at least for an overnight stay.

    And the event on Sunday Borsa Mediterranea focusing on archaeological tourism which took place in Paestum is eyeing this phenomenon and invited eight top tour operators from the country to take part in business-to-business workshops with tourism authorities, promoters and southern Italian operators.

    'New offers for the next touristic season concern southern Italy with two new tours, from Naples to Rome, and Naples with the Gulf islands and Amalfi coast', Chayuta Markovitz, a manager with tour operator Isst based in Tel Aviv and with 15 agencies across Israel, told ANSAmed. The operator's clientele includes family groups and youths: 'Israelis feel more of a connection with destinations like Lake Garda, tours of the Liguria coast, the French Riviera and Cinque Terre' in Italy. 'This is why charter flights during the summer mostly land in Verona. But Rome is also very much sought after and it is from there that we want to expand towards the South, including Sicily with the seaside and monuments'.

    Rome is also the venue of choice for Israelis to go shopping. 'Israelis love monuments in the capital but mostly the shopping', said Tali Benyishay of the Ophirrtours travel agency in Jerusalem who stresses the importance of touristic packages coming directly from different territories. 'Israelis love Italy and very much love Italian food. Many travel to Tuscany where there are monuments and a wonderful landscape as well as tastings of local products and typical cuisine'.

    And this was the starting point for a number of ideas launched at the event in Paestum for tours with tastings around the area of Paestum's archaeological excavations or a five-day tour of monuments around Salerno including special eateries in the region. (ANSAmed)

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