Greece: growth in online exposure will see tourism rise 20%

05 December, 11:12

    (ANSAmed) - ATHENS, DECEMBER 5 - The increase of online business and information regarding tourism in Greece to the levels of the country's European Union peers should lead to the creation of over 100,000 jobs, a 3% increase in the country's gross domestic product and 20% growth in the Greek tourism economy, according to a report by Oxford Economics. The study on the consequences of Internet content on European tourism was presented on Wednesday in Athens at an event organized by Google under the auspices of the Association of Hellenic Tourism Enterprises (SETE), as Kathimerini online reports. It analyzed the impact of Internet content on the tourism economies of Greece, Italy and Spain. The study argues that the three countries' performance in online bookings has been rather unimpressive to date although tourism demand is increasingly shifting toward an electronic environment. While Italy and Spain have a moderate penetration rate for electronic bookings (43 and 26% respectively), Greece has a very low rate that only just reaches 10% of all bookings. The average rate in the European Union stands at 49%. Web searches about culture in the tourism destinations represent a remarkable 45% of all tourism searches on Greece, compared with 44% on Spain and 31% on Italy. The study argues that increasing online cultural content alone could benefit the country's economy in the long term to the tune of 1.5% of GDP, creating 50,000 jobs. Dionysis Kolokotsas, representing Google, said that 68% of tourists search online for information concerning their trip before traveling to their destination, while three in seven (42%) use the Internet during their holidays. (ANSAmed).

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