Luxury tours offered as part
of initiatives by the Tuscan regional government and tourism
promotion office have been divided into such categories as
'Wedding', with popular spots to tie the knot, and 'Wine
Resort', for tourism focusing on Chianti vineyards or the Tuscan
coast and the Maremma area.
The initiatives are part of the Buy Tuscany and Sharing
Tuscany projects in Florence.
There are also programs that have led operators, as part of
the B2B choice for relations between buyers and sellers of
Tuscan tourism, to check into the 'Leisure' sector offers.
In these cases, the programs brought the participants to
Florentine territory, Prato and Pistoiese.
From Monte Amiata to the Via Francigena, instead, four tours
have been developed on the 'Outdoor' theme, while on the Tuscan
coast there is the group from the 'Gourmet' sector.
A cycling tour is also being offered.
The Florentine initiative led to 3,500 B2B meetings in eight
hours and estimated earnings of around 20 million euros for the
first season.
Some 173 buyers took part from 40 countries, as well as 112
Tuscan sellers subdivided into five product clusters including
Luxury, Wine Resort, Weddings and Business Trips.
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