Turkey: liquor sector concerned over decline in consumption

Beer market shrank by 12% after ban on alcohol advertising

07 April, 13:54

    (ANSAmed) - ISTANBUL, APRIL 7 - A decision by Turkey's biggest brewer to shut down a production facility due to declining sales has sent shockwaves through the country's alcoholic beverages sector as daily Hurriyet reported. Players in the sector, especially wine producers, are feeling the pressure of tough regulations as alcohol fights to survive in a tough environment. Anadolu Efes company, which has faced setbacks in its main markets in Turkey and Russia due to legal regulations, announced April 2 that it had decided to shut down its Luleburgaz factory in the northwestern province of Kirklareli, four months after closing two breweries in Russia.

    The beer market in the country shrank by 12% in 2013 after Turkey banned alcohol advertising and tightened restrictions on its sale. Price hikes in the market stemming from the rise in Special Consumption Tax (OTV) caused a further retreat in the company's revenues. Beer makes up 90% of alcoholic beverage consumption in Turkey, which fell to just over 1 billion liters in 2013 from 1.12 billion liters in 2012. According to a report by the Health Ministry, 23% of men in Turkey and 4% of women consume alcohol. The report shows that alcohol consumption per person in Turkey is way behind the world average. According to the report, 14% of men who drink liquor do so once a month or less, while only 5% say they drink two-three times a week. (ANSAmed).

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