Lebanon: EU project supports clusters in cultural industry

assistance to cooperation and to create linkages with Med buyers

17 November, 16:34

    (ANSAmed) - BRUSSELS, NOVEMBER 17 - A new project aiming to support cluster development in the Cultural and Creative Industries (CCI) in the southern Mediterranean has been presented in Beirut, Lebanon. The programme is funded by the European Union in the framework of the Private sector Development in the Southern Mediterranean Programme, with a contribution from the Italian Cooperation, and is implemented by the United Nations Industrial Development Organisation (UNIDO). According to the Enpi website (www.enpi-info.eu), two clusters in Lebanon will receive technical assistance in UNIDO's "Clusters and Business Linkages Methodology". They will also benefit from multi-faceted market access and marketing assistance and distribution, including the participation in international fairs. The objective of the project is to foster entrepreneurial co-operation in the cultural and creative industry notably through the promotion of promising pilot initiatives demonstrating contribution to inclusive growth. The project offers a unique approach: on the one hand, it will assist selected clusters in strengthening their cooperation for increased competitiveness; on the other hand, it will help cluster improve their product range based on their cultural heritage. Subsequently, strong measures will be put in place to accompany the clusters towards new markets, especially by creating linkages with buyers and distributors from both sides of the Mediterranean. (ANSAmed)
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