Amazon launches in Egypt, online by end of year

After UAE and Saudi Arabia, sellers prepare

28 July, 14:37

    NAPLES - Amazon is launching its own platform in Egypt after years selling through its Egyptian site souq.com, which has been active since 2017, according to UAE-based daily The National.
    The website amazon.eg is expected to launch by the end of 2021 in the Arab world's most populous nation.
    Sellers already on souq.com will now have access to Amazon's central platform for the tools that all Amazon sellers have at their disposal, and registration is already open for them to organise their online stores, The National said.
    "The introduction of Amazon Seller Central in Egypt is a key milestone in our journey to continue supporting local Egyptian businesses of all sizes," said Omar Elsahy, general manager of Amazon and souq.com in Egypt.
    Amazon had already started working in Arab countries in May 2019 when it launched amazon.ae in the United Arab Emirates after acquiring the local Souq portal for 580 million dollars in 2017.
    Saudi Arabia was added in June 2020 with the online launch of amazon.sa.
    On a global level, Amazon works hard for the small and medium-sized businesses that make up over half of all of its global trade.
    The platform helps them by offering a range of tools and programmes to sell better online, as well as a range of campaigns to get noticed by potential customers.
    "Selling on Amazon works for established and emerging local brands in every country and we are very excited to launch all the tools in Egypt, where thousands of sellers are already preparing," Elsahy said.
    In Egypt the platform already has a main fulfilment centre and 15 local distribution centres, with over 3,000 workers throughout the country.

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