Tourism: Tunisia invests in BIT to reconquer Italians

Flights to Monastir and Djerba, Msc and Costa back in October

11 February, 14:56

    (ANSAmed) - MILAN, FEBRUARY 11 - Tunisia will work at international travel fair BIT in Milan to convince the Italian market to cross once again the Mediterranean. ''Tunisian tourism is going through a difficult time, like the whole country'', the marketing director of the national tourism agency of Tunisia, Riad Dakhli, told a press conference.

    ''We are very far from the numbers that we used to make (500,000 Italian visitors a year)'', he said, and 2015 closed below the 100,000-visitor threshold.

    ''We had not registered such low numbers in 30 years''.

    But Tunisians are not giving up. ''We have raised security levels at airports and tourist resorts'', he assured.

    After attacks at the Bardo museum in Tunis and in Sousse, arrivals plunged. A strategy considered to boost tourism from Italy is to increase connections with the peninsula in 2016.

    ''From Milan and Bologna towards Djerba and Monastir and from Rome to Monastir'', explained Ali Miaoui, general director for Italy of Tunisair. ''If we succeed in filling them up, we will consider opening scheduled flights'', he told ANSAmed on the sidelines of the meeting. Starting in October, meanwhile Costa and Msc - assured Dakhli - will resume cruises. ''Finally - concluded the marketing director of the Tunisian national tourism agency - on April 14-17 we have organized an education gathering for 300 Italian tour operators''. (ANSAmed).

    © Copyright ANSA - All rights reserved

    Business opportunities

    The information system of business
    opportunities abroad

    News from Mediterranean