Miroglio has completed the
acquisition of Trussardi from QuattroR as part of a
restructuring aimed at enhancing and expanding the Milanese
fashion brand and ensuring the industrial continuity of the
fashion house, the integrated fashion group already owning nine
clothing brands said in a statement on Tuesday.
Under the transaction, Trussardi is to enter the Miroglio group
as an independent brand and maintain its headquarters in the
Lombardy capital.
The scope of the deal includes a strategic network of 15 shops
in Italy, the historical archive and licensing rights.
Through it, Miroglio says it aims to take Trussardi beyond the
boundaries of fashion to include products and services that
embody its essence in the lifestyle market.
Founded in 1911, the brand is to adopt a multi-channel growth
strategy focusing on the key markets of Italy, Eastern Europe
and the Middle East, where the it enjoys a strong reputation.
"We are proud to announce the acquisition of Trussardi, a
fundamental step in our strategy of growth and portfolio
diversification," said Miroglio Group CEO Alberto Racca.
"Trussardi, with its unique heritage and strong appeal in the
premium segment, represents an icon of Italian heritage," he
added.
"We intend to enhance the combination of elegance and
versatility that has always distinguished Trussardi in all its
expressions, with an eye towards the lifestyle and values of the
contemporary customer.
"Furthermore, the acquisition allows us to strategically expand
our group's presence in the men's and leather goods sectors,
enriching and diversifying our portfolio," concluded Racca.
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